New Vision of Luxury: umdasch The Store Makers and David Collins Studio Reimagine Harrods’ Exclusive Designer Collections Department
Harrods has set another milestone in the ongoing transformation of the world-famous luxury department store with the opening of its newly designed Women's Designer Collections department. umdasch The Store Makers was once again instrumental in the realization of this impressive premium women's fashion area and played a key role in creating a unique shopping experience.
The new Women's Designer Collections space is located in the iconic Knightsbridge store and was developed in collaboration with the renowned David Collins Studio. The carefully considered spatial concept combines an exquisite selection of luxury brands with an innovative design approach. The different areas have been designed to celebrate the unique identity of each designer while creating a harmonious overall atmosphere.
Exclusivity meets a unique customer experience
The store concept is based on a visually appealing and effective environment that elevates the entire shopping experience to a new level. The elegant arrangement of the spaces enables intuitive navigation through the department and a clear grouping of the collections. Tailor-made shop-in-shop solutions mixed with exclusive spaces provide the perfect setting for both established luxury labels and up-and-coming designers. A pavilion integrated into the space rounds off the concept and sets special accents in the overall concept.
Luxury and craftsmanship combined
From the construction drawing of the individual furnishings to the precise assembly - based on the design concept of the renowned David Collins Studio - the Store Makers from umdasch were significantly involved in the creation of the new department with the implementation of the store fitting and its installation. Stephen Champion, Project Manager at umdasch UK, comments on the renewed successful collaboration as follows: “This project represents the best of both worlds - outstanding design coupled with excellent craftsmanship. It has been an honor to support Harrods in this transformation and create an environment that reflects the brand's values in every way.”
Fine materials such as marble floors, fabric panels and luxurious upholstery emphasize the exclusivity of the area and set the stage for the collections on display. A finely tuned lighting concept creates a warm, inviting atmosphere that makes shopping a special experience. Exclusive, individually designed changing rooms with custom-made details offer customers additional comfort and privacy. In order to reflect the quality of Harrods even in the smallest detail, the high-quality workmanship of all materials was a top priority. The umdasch store makers were once again able to demonstrate their expertise here and ensured the seamless implementation of all design elements with the utmost precision.
Harrods in transition with umdasch as a partner
With the transformation of the Women's Designer Collections Department, umdasch The Store Makers has made another outstanding contribution to the design of Harrods' exclusive luxury retail spaces. As part of a their ongoing redevelopment, Harrods continues to elevate its most iconic departments. The Store Makers from umdasch have been supporting the world's leading luxury department store since 2017 and have already been entrusted with numerous other projects, such as the Moët & Chandon Champagne Bar and the Women’s Holiday & Occasion Rooms.
