Bettenrid Munich: everything new with umdasch
Bettenrid sees itself as a traditional house for good sleep and is represented in Germany with three branches, one in Frankfurt and two in Munich. The store in the Theatiner Street in Munich will be completely renovated in the next few years in the context of a master concept: The store Makers umdasch are responsible as a general contractor for shopfitting and could now awaken the basement of the old villa from sleep.
Bettenrid in Munich's central Theatiner Street is characterized by extremely high-quality products and first-class service.
Free lectures are held here on a regular basis, where experts reveal practical approaches for optimising healthy sleep. In the separate, separate sleep laboratory customers also have the opportunity to find their perfect bed and mattress through special measurements. The entire basement in which this bedding department is located, has been completely redesigned by umdasch: The Store Makers acted as general contractor and were involved in the redevelopment planning in close consultation with the customer from the very first minute: concept, planning, furniture and shop construction were in the hands of the Store Makers.
SLEEP ADVICE RETHOUGHT
umdasch The Store Makers have developed a concept for this department that divides the space into two areas: one in
which exclusively high-quality box spring beds are exhibited, in the other there is a sleep laboratory, mattresses and further accessories such as toppers and cushions. Here is where the consultation and sale take place. But the expert for sleeping comfort also wants to offer discussions with orthopedists and physiotherapists in this zone.
"The challenge of comprehensively accommodating the extensive range was solved in no uncertain terms by the division
into two" explains Brigitte May, Shop Consult at umdasch. umdasch has developed its own systems for the separees, which with detachable curtains provide the perfect space for personal advice and the necessary privacy in the sensitive topic of sleeping. For the individual requirements of the customers, all bulbs above the beds can be independently dimmed to create a bedroom atmosphere, just like at home. A sturdy PVC floor in elegant herringbone look blends seamlessly into Munich's old building. The interior is also based on classic chic: wall paneling and rear walls of the separees were designed to match the style of the villa.
An optical and practical highlight is also a novel "mattress folder system", which was developed by umdasch: Various
mattresses and slatted frames are drawn by the consultants on slide rails from the "archive" and stowed away with a simple gesture again. The accompanying brochures are also housed in this space-saving mini-showroom.
A tea kitchen with the bar area allows the catering during the consultation and the discussions. In addition to a digital
signage screen, the visitor will also find information material on the products as well as textbooks on sleeping: all customerfriendly measures that provide an informative added value when staying in the store and increase the duration of the visit.
TO BE CONTINUED
In the coming year, the store will continue with the conversion - the ground floor, including the entrance is renewed by
umdasch, the first drafts are already available. In the following years, according to plan, the two upper floors are to be
redesigned. "We are very pleased about the excellent cooperation. For the first time, Bettenrid relies on the Store Makers
to redesign its stores - and great projects are also planned for the future", enthuses Helmut Neher, General Manager
Division Lifestyle at umdasch.
With the order for Bettenrid the Store Makers are allowed to support - next to the men's outfitter Hirmer - the second
member of the Munich traditional values-oriented community "Munich's first houses" within a short time with the future
orientation of their sales rooms. Munich's first houses are five long-established companies in the heart of the city, which
have been committed to providing the shopping experience for local and international customers with the highest
standards for generations. In addition to high-quality products, the members of the offered service, which shows and
celebrates the advantages of the stationary retail trade.
