Digitally linked at the point of sale: the umdasch eXperience Platform provides an overview
With the new version of its umdasch eXperience Platform, umdasch The Store Makers is launching a further developed version of the software solution that digitally connects the retail industry. The application provides a central overview of all digital touchpoints and opens up a wide range of possibilities for retailers to optimise their daily business processes.
The umdasch eXperience Platform, or umdasch XP for short, is a clearly structured solution that redefines collaboration and analysis in the retail sector. The innovative middleware from umdasch The Store Makers simplifies and centralises the monitoring of digital touchpoints at the point of sale (PoS). Retailers benefit from greater efficiency and precision in the management of their system landscape - regardless of geographical or operational boundaries.
Interface for technology at the point of sale
The umdasch XP combines all digital touchpoints in one central system - from digital signage and electronic shelf labelling to content management systems and IoT-enabled furniture such as the umdasch Liquid Dispenser or, in the future, self-checkout tills. Retailers can monitor, manage and partly control all components of their network via a user-friendly interface.
In addition to the clear performance management of the individual systems, particular emphasis is placed on the seamless integration of software solutions such as the Dealer App for managing digital signage content or other applications for content control.
The intuitive umdasch XP dashboard gives retailers a complete overview of the status of their digital touchpoints at the PoS at all times, so that potential challenges - from system errors to content problems - can be identified and resolved at an early stage. Integrated analytics allow marketing campaigns, for example, to be managed and optimised on the basis of sound data.
Comprehensive solutions to complex challenges
The platform is aimed in particular at companies with complex IT system landscapes that require a daily overview of their systems and inventory. "Whether it's asset tracking, rollouts or the management of digital systems - umdasch XP offers a comprehensive one-stop solution that covers all the requirements of the modern retail landscape," explains Bernd Albl, Managing Director Digital Solutions at umdasch The Store Makers.
"Our umdasch XP is the answer to our customers' daily challenges. It offers a management view as a dashboard based on detailed data analysis that creates real added value in the retail sector," Albl continues.
Continuous development
Well-known customers are already taking advantage of the platform's versatility. For Albl, however, umdasch XP is a product that is constantly being developed in response to ever-changing market conditions. This is because the Store Makers want the platform to continue to provide the right answer to the new, changing requirements of different retailers in the future. A roadmap for future updates has already been developed by the digital experts from umdasch.