Post report EuroShop 2023:
Successful trade fair presentation by umdasch
umdasch The Store Makers presented trend-setting shopfitting solutions and ideas for experience-oriented retail at EuroShop in Düsseldorf from 26 February to 2 March 2023. The umdasch stand attracted over 20,000 visitors over the five days of the fair, setting a new record for visitor numbers. umdasch even received the Exhibitor Award for its innovative stand design.
Sustainability and digitalisation as trend topics
At the world's largest trade fair for retail investments, visitors were able to experience at first hand which topics are currently the most important for retail. At EuroShop it could be heard that many retailers are looking for future-oriented ideas on how to make their stores more sustainable. On this topic, inspiring discussions were held at the umdasch stand on how sustainable shopfitting can be implemented. In cooperative dialogue with thousands of customers and guests, umdasch collected countless ideas on sustainable, successful shopfitting. In particular, the Sustainability Tree in the middle of the trade fair stand grew thanks to the valuable input of all visitors – in keeping with the trade fair motto "Sustainable Together". Especially the use of rental furniture, the re-use of the exhibits in the different branches of Store Makers as well as the re-use of the approximately 500 ivy plants met with positive feedback from the visitors. The calculation of the carbon footprint of the modular Basixx Light shelving, which was presented on site, also served as food for thought, giving retailers concrete pointers for environmentally friendly shop construction.
The retailers were also interested in how stores can be staged as worlds of experience in order to increase the quality of stay and the length of time customers spend there. With their flair for creative store designs, the Store Makers were able to provide competent input and share their experience as a long-standing shop construction partner. There was also strong demand for digital solutions and interactive applications – a topic where umdasch scored particularly well with its digital retail expertise. In this context, not only a 20 m² LED wall from partner LEDCON caught the eye on site, but also a transparent LED solution that acted as a shop window from the outside, providing a view of the trade fair stand and at the same time featuring digital effects.
Award-winning trade fair appearance and new visitor record
The Store Makers' trade fair stand was very well received not only by customers but also by tens of thousands of visitors. Thus umdasch was awarded third place in the EuroShop Exhibitor People's Choice Award and thus won the bronze medal in the public voting with its creative stand design among all the exhibition stands at EuroShop. A great honour for umdasch Shop Consult Director Maik Drewitz and his team from Duisburg, who designed the concept.
A new visitor record was also set during the five days of the trade fair, as Silvio Kirchmair, CEO umdasch The Store Makers, explains: "With over 20,000 visitors to our trade fair stand, the umdasch Store Makers achieved a record at EuroShop 2023. Our two focal themes, sustainability and digitalisation, not only hit the zeitgeist, but real needs. Fortunately, in contrast to the general mood, the many customer discussions gave us a very positive outlook for 2023."
Stimulating conversations with thousands of trade fair visitors and customers, a lot of positive feedback for the extensive service portfolio of the Store Makers as well as a strengthened sense of unity within umdasch remain in the memory, as Kirchmair explains: "EuroShop 2023 not only brought a reunion with numerous customers and business partners. It also strengthened the cohesion and sense of community of our international team with employees from more than ten nations and from all divisions of the Umdasch Group."
You can find more information about the umdasch trade fair stand in the press release or in our trade fair folder.
