s.Oliver München

s.Oliver shows with its new generation of flagship stores how retail at the POS functions in the digital modern age. One of the most obvious innovations is the digital signage concept implemented by umdasch Digital Solutions across the space of the Munich store, which transforms the product presentation into multimedia storytelling throughout. Skilfully integrated into the shop systems, the touchpoints and 75-inch displays present inspiring contemporary content, for example outfit combinations. Multimedia touchtables are positioned in the lounges, promising visitors in-depth insight into the world of the fashion brand. As eyecatchers, two LED walls arranged one on top of the other build up on the front of the store. The tile optics entertain visitors with further stories relating to the brand.