Gebr. Heinemann Frankfurt
Gebr. Heinemann Frankfurt
Shoppfitting Highlight at Frankfurt Airport
In these fast-moving times, some airports hit the headlines with cancelled flights and long queues. So it seems appropriate that a noteworthy space has been opened at Frankfurt Airport, which promises travellers a relaxed time: over 300 square metres exclusively for Fashion, Accessories & Watches and Jewellery (FAWJ). It forms part of the Duty Free/Travel Value Shops of Gebr. Heinemann in Terminal 1, Gate A Schengen. Once more the Store Makers from umdasch were part of the team as shopfitting partners. They found themselves involved in what was by no means a run-of-the-mill retail project. The multi-brand fashion concept unrolled for the first time in Frankfurt was also the first of its kind in the world in a Duty Free area by Gebr. Heinemann. The result is very different from the other shopping areas. Oiled oak, brass and white marble positions it in the luxury segment. The furniture concept developed in cooperation with the operators has created a coherent upmarket environment which consciously aims to remind passengers of the design and the atmosphere of international brand stores.
So Gebr. Heinemann and umdasch have brought together what previously belonged to the inner-city scene: Duty Free in the form of a department store. “We present the range of products in a casual and stylish setting; travellers can quickly get an overview of the entire range of goods and shop in a relaxed way for a complete look”, says Jan Richter, Director of Purchasing FAWJ at Gebr. Heinemann of the double premiere. The new generation of Duty Free Shops not only rethinks the concept of retailing at airports; it also enhances the radiance of fashion and accessories – not least because of the focus islands and digital promotion surfaces, which permit a variety of ways of appealing to customers in this high-frequency setting
“The tailor-made concept offers the brand stores located here outstanding visibility and a high degree of flexibility, in order to be able to respond to important trends, present themes and design the area for passengers so that it always appears new, inspiring and surprising.”
Accessories & Watches, Jewellery,
Gebr. Heinemann
