Bucherer BLUE

Bucherer, the premium jewellers, are represented by stores in 36 top-class locations. They have recently expanded their flagship boutique on Zurich’s Bahnhofstrasse. The address was already a preferred destination and is now even more firmly anchored in the awareness of lovers of fine watches and hedonists who favour a luxurious and relaxed lifestyle. In addition to the gallery concept with lounge, own bar and art exhibitions, the presentation of the exclusive watch collection “Bucherer BLUE” is one of the highlights of the expanded store area. For the first time worldwide, a specially staged area has been created which emphasises the vibrant character of the line of blue watches with changing art objects. With an impressive presentation the traditional Swiss firm spotlights its individual luxury models so that they appear to be hovering in mid-air. The symbiosis of glass and lapis lazuli – a semi-precious stone which has been used since Antiquity to create jewellery – leads to perfect craftsmanship.