Lautsprecher Teufel GmbH

For the past seven years the experts for loudspeaker systems and audio accessories have been showing their true colours with their own shops – of which there are already six in Germany and one in Vienna. The oldest and largest store in the “Bikini” concept shopping mall in Berlin has now been brought up to date with a design that is really worth seeing and hearing. Two music rooms, a cinema and an earphone bar ensure a harmonious sound experience. The Digital Retail professionals from umdasch accompanied the design phase with a store experience check. They examined in detail the interplay between online and offline retailing. From that they derived additional digital touchpoints for the PoS – such as the LED video wall in the entrance area, which measures 2 by 3.5 metres and draws passers-by with emotionally charged content into the refurbished Teufel flagship store.