Bosch Hausgeräte SCS

Bosch Home Appliances are regarded as innovative, smart, well-connected household aids. We have already been able to show in several mono-label stores just how much they can be used to make everyday life easier. The concept behind this: is to immerse oneself in the world of well-being as a guest visiting good friends, and discover what smart living involves. The shopfitting concept developed by the Store Makers is flexible and allows the interconnected family of products by Bosch to be constantly presented in a different way, and to show it in relation to customers. Whether appliances and accessories are professionally presented or tested by the customers themselves, whether there are live cookery or baking demonstrations for visitors – the intelligent interaction between the physical setting with digital features brings the “Technology for Life” (Bosch) to life. The extensive digital signage installations as a profound eye-catching display expand the customer journey with topics to, match the seasons. Shelves we have retrofitted with electronic shelf labeling help to increase the freedom of the staff, for example to develop the customer relationship still further. Smart Tracking enables the evaluation of the frequency and analysis of customer behaviour, in order to support the strategic product sales.