SPAR Thüringen

The Store Makers at umdasch adopt innovative concepts in the retail sector at the earliest opportunity – including, for example, Electronic Shelf Labeling, ESL for short. Electronic price labelling has long developed into a digital all-rounder because the opportunities simply know no bounds – from fully automatic price adjustments to additional product information, with high frequency for campaigns and advertising as well as integration into the inventory control system using the umdasch eXperience Platform (uXP).

In the Spar store in Thüringen (Vorarlberg), the latest generation of the umdasch rail system can be seen in practice for the first time: with a flush and seamless transition between rail and shelf. And because the upper edge of the rail is fixed, even when the front is at an angle, there is a larger area for products. In the case of heavy items, extensive tests were carried out to check the lifting and tensile strength. The customers are pleased because ESL makes things easier for the staff. And so it was a logical consequence that the Spar market should win the Goldene Tanne award, amongst other things for customer satisfaction.