Staging connects:
The umdasch world of experience at the EuroShop 2020

The staging of retail spaces links people and brands. It makes them walkable and tangible and makes them come alive. In line with this theme, the Store Makers at umdasch will present numerous opportunities and facets showing how retailers can present themselves successfully in future at the point of sale. The umdasch fair stand embodies this concept through its radial floor plan and multi-dimensional structure. Thus the circle symbolises totality and serves as a synonym for umdasch as a holistic provider of solutions. Even from outside the visitor can catch glimpses of the Store Makers’ stage: walls made of wooden slats over three metres high permit guests to discover the circular fair stand. The roof is constructed of some ten kilometres of tight cord in a trendy shade of blue and complements the stand concept not only as an additional dimension, but also by serving as a symbol for the interconnected thoughts demanded by retail concepts.

If you enter this remarkable fair stand through the inviting entrance extending around the corner, you will immediately be greeted warmly at the Welcome Desk. Here the reception counter is worthy of special notice – it is not an ordinary item of furniture, but is a wooden structure surrounded by a casing of printed concrete created by the Austrian cooperation partner 3D-Betondruck Solutions. The Welcome Desk provides an example of thinking outside the box. With its free formal language it is a true eye-catcher and it makes this unusual material combination interesting for designers, architects and building contractors.

Now, however, the visitor will have to make a first decision: “Clockwise or anti-clockwise?” Following the natural visitor flow, the guest will walk along the right-hand wall to the first exhibit with the exciting title “The Future of Retail”. “Fold-up!” is a newly developed furniture item which is presented as an innovative approach to how modular systems can provide an answer to new challenges in retail spaces. Variability and multi-functionality are important functions, regardless of whether for the revival of empty spaces in inner cities or as a temporary presentation of seasonal goods.

As the last exhibit in the Lifestyle Retail Experience, the “Project Garden”is dedicated to the trend topic of “Greenery” in the form of an abstract version of a greenhouse. The “Greenery Wall” will become a selfie point. Here umdasch shows its visitors the communication potential which exciting places can have within the social media community. The right store concept creates a brand experience with which the customer can identify and which they can share online. Thus stores not only become third places, but they also become advertising spaces with the customers themselves as brand ambassadors.

“Luxury becomes tangible”: High-quality materials – all in use for high-end projects of umdasch – nestle up together by the opposite wall in a palette of colours, and come to life when you scan the QR code that has been mounted on them. In addition to the haptic experience, the images and personal stories of the product installation breathe real life into the display.

“Fly with umdasch”– The Retail Cart, one of the latest innovations of the Store Makers, shows a mobile sales solution for airports on the chassis of an electric vehicle. It is already in use at airports including Beirut and Muscat, among other locations. The obvious added value: The shop comes to the traveller – sales can take place even at the Gate, after the potential customers have already left the duty-free shops behind them.

The only constant here is change. This also applies to the new products “Turntable” and “Varitable”, in the form of variable systems which can be transformed from a shelf to a table in less than no time, for example, or which offer a wide variety of presentation options through small modifications. The tried and tested “Bake Off“ shelf for baked goods convinces not only through its modular structure; it now also presents a retrofittable option for warming the baked products by means of heated presentation trays.

Sustainable behaviour starts in the retail sector and ends with the consumer.For this reason, umdasch shows solutions for packaging-free purchases. The “Liquid Dispenser”, winner of the German Innovation Award 2019, is a solution for refilling packages with liquid products which is now ready for series production, shown on the fair stand using biological shampoo by way of example. The “Solid Dispenser” on the other hand represents the same principle for dry goods.